The UIP Marketing Hub supports the group’s assets throughout the various stages of evolution: analysis, planning, preparation, implementation and management, acknowledging that integrated group strategy and knowledge capitalization are instrumental for project success.
With a wealth of experience in the hotel and leisure, real estate and consumer sectors, the 360 areas of expertise in marketing and management encompass e-commerce, digital marketing, public relations, social networking, partnerships, internal and external communications and media planning.
Institutional | Corporate | Lifestyle | Trade | Wellness
Online retail | Benchmarking | Booking
External & Internal Events | B2B & B2C
Content Marketing | SEO | Customer Care | Photo | Video
Design & Advertising
Billboards | Media | In-house Communication | TV & Radio | Collaterals | Signage
Internal & External Coaching | Q&A | KOL | Crisis
Google | CRM | Apps | Websites | Virtual & Augmented Reality | 3D | Advertising
Sponsorships | Barters | Social Responsibility
PR | Creative | Digital | Production
UIP Resorts 360 Sales & Marketing
In 2017, UIP launched an innovative app to virtually explore Pine Cliffs Resort and Sheraton Cascais Resort. An unforgettable 360⁰ tour around the properties allows viewers to experience their unique services and facilities.
The digital platform is available for smartphones and tablets, in Android and iOS operating systems, with 360⁰ 2D viewing, or using VR glasses with 3D technology (optimized for Samsung).