Serenity SPA – from the Algarve to the world

Thermal Oasis of Serenity SPA at Pine Cliffs Resort

Our SPA brand Serenity – The Art of Well Being, is about to expand from the Algarve and Cascais to the world.

Although Covid-19 has limited its activity, it is currently possible to verify a growing demand that exceeds previous years, according to Maria d’Orey, brand Director, in an interview to Marketeer. She also said that this growth is related to a greater trust placed in the brand and due to the consumers needs. Therefore, the Serenity SPA team has been working on a Detox programme for Executives, which aims to help slow down the mind and take care of the body.

As Serenity SPA has been keeping up with the expansion of our Group, a new space will open in Lisbon in the new, Hyatt Regency Lisboa. In the future, two more openings are planned, one in Porto and another in Dubai.

Furthermore, as mentioned in the interview, another goal to be achieved will be the opening of units outside the UIP Group, possibly for next year.

Read the full article here (in Portuguese).