{"id":11795,"date":"2019-06-12T11:19:42","date_gmt":"2019-06-12T11:19:42","guid":{"rendered":"https:\/\/uip.pt\/services\/sales-marketing\/"},"modified":"2021-12-27T15:03:01","modified_gmt":"2021-12-27T15:03:01","slug":"marketing-e-vendas","status":"publish","type":"page","link":"https:\/\/uip.pt\/pt-pt\/servicos\/marketing-e-vendas\/","title":{"rendered":"Marketing e Vendas"},"content":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1568305306174{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_row][vc_column css=&#8221;.vc_custom_1568122847432{margin-top: 0px !important;padding-top: 0px !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_custom_heading text=&#8221;Marketing HUB&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23414042|line_height:36px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568304979510{padding-right: 3% !important;}&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;.vc_custom_1640617343394{padding-right: 3% !important;}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">O Marketing Hub da UIP d\u00e1 apoio aos v\u00e1rios ativos do grupo ao longo dos v\u00e1rios n\u00edveis de evolu\u00e7\u00e3o: analisa, planeia, prepara, implementa e gere, reconhecendo que a estrat\u00e9gia integrada do grupo e a capitaliza\u00e7\u00e3o do conhecimento s\u00e3o fundamentais para o sucesso do projeto.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Com uma experi\u00eancia rica nas \u00e1reas de hotelaria e lazer, real estate e setores de consumo, as \u00e1reas de especialidade em marketing e gest\u00e3o abrangem <em>e-commerce<\/em>, marketing digital, rela\u00e7\u00f5es p\u00fablicas, redes sociais, parcerias, comunica\u00e7\u00e3o interna e externa e planeamento de <em>media<\/em>.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_single_image image=&#8221;12586&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1568306869095{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1568306425218{padding-top: 50px !important;padding-bottom: 20px !important;background-color: #f9f9f9 !important;}&#8221;][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1568305265751{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1523598921112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 10px !important;padding-bottom: 0px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1568305833854{padding-bottom: 25px !important;}&#8221;][vc_column_inner width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-3 vc_col-md-6 vc_col-sm-offset-1 vc_col-xs-12&#8243;][vc_custom_heading text=&#8221;Compet\u00eancias do departamento&#8221; font_container=&#8221;tag:h2|font_size:35px|text_align:center|line_height:42px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568307451293{margin-top: 10px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;10367&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1568114525910{margin-top: 15px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1568305746689{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;11624&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1567422493824{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Rela\u00e7\u00f5es P\u00fablicas&#8221; font_container=&#8221;tag:h3|font_size:17px|text_align:center|color:%23414042|line_height:24px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568307463580{margin-top: 25px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Institucional | Corporativo | Lifestyle | Com\u00e9rcio | Bem-estar&#8221; font_container=&#8221;tag:p|font_size:15px|text_align:center|color:%232c2c2c|line_height:26px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1568305768563{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; 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css=&#8221;.vc_custom_1568305773722{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;11628&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1567422599656{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Ativa\u00e7\u00e3o de Marca&#8221; font_container=&#8221;tag:h3|font_size:17px|text_align:center|color:%23414042|line_height:24px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568307501549{margin-top: 25px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Eventos internos e externos | B2B e B2C&#8221; font_container=&#8221;tag:p|font_size:15px|text_align:center|color:%232c2c2c|line_height:26px&#8221; 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font_container=&#8221;tag:p|font_size:15px|text_align:center|color:%232c2c2c|line_height:26px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1568305768563{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;11632&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1567422686888{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Publicidade e Design&#8221; font_container=&#8221;tag:h3|font_size:17px|text_align:center|color:%23414042|line_height:24px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568307547966{margin-top: 25px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Outdoors | Media | Comunica\u00e7\u00e3o interna | R\u00e1dio e TV | Colaterais | Sinaliza\u00e7\u00e3o&#8221; font_container=&#8221;tag:p|font_size:15px|text_align:center|color:%232c2c2c|line_height:26px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1568305773722{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;11634&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1567422730035{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Forma\u00e7\u00e3o&#8221; font_container=&#8221;tag:h3|font_size:17px|text_align:center|color:%23414042|line_height:24px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568307539987{margin-top: 25px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Coaching Interno e Externo | Perguntas e respostas | L\u00edderes de opini\u00e3o | Crise&#8221; font_container=&#8221;tag:p|font_size:15px|text_align:center|color:%232c2c2c|line_height:26px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1568305746689{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;11636&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1567422767419{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Digital&#8221; font_container=&#8221;tag:h3|font_size:17px|text_align:center|color:%23414042|line_height:24px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568306007136{margin-top: 25px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Google | CRM | Apps | Websites | Realidade virtual e aumentada | 3D | Publicidade&#8221; font_container=&#8221;tag:p|font_size:15px|text_align:center|color:%232c2c2c|line_height:26px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1568305768563{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;11638&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1567422800560{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Parcerias&#8221; font_container=&#8221;tag:h3|font_size:17px|text_align:center|color:%23414042|line_height:24px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568307578357{margin-top: 25px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Patroc\u00ednios | Permutas | Responsabilidade Social&#8221; font_container=&#8221;tag:p|font_size:15px|text_align:center|color:%232c2c2c|line_height:26px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1568305773722{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-3 vc_col-xs-12&#8243;][vc_single_image image=&#8221;11640&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1567422847519{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Gest\u00e3o de fornecedores&#8221; font_container=&#8221;tag:h3|font_size:17px|text_align:center|color:%23414042|line_height:24px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568307564116{margin-top: 25px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;RP | Criativos | Digitais | Produ\u00e7\u00e3o&#8221; font_container=&#8221;tag:p|font_size:15px|text_align:center|color:%232c2c2c|line_height:26px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1568307081200{padding-top: 75px !important;padding-bottom: 45px !important;}&#8221;][vc_row][vc_column css=&#8221;.vc_custom_1568122847432{margin-top: 0px !important;padding-top: 0px !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_custom_heading text=&#8221;Resorts UIP 360 Marketing e Vendas&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23414042|line_height:36px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568307600918{padding-right: 3% !important;}&#8221;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;.vc_custom_1568307632130{padding-right: 3% !important;padding-bottom: 5px !important;}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Em 2017, a UIP lan\u00e7ou uma inovadora aplica\u00e7\u00e3o m\u00f3vel para explorar virtualmente o Pine Cliffs Resort e o Sheraton Cascais Resort. 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